The kopitiam, reinterpreted for a new generation
F&B / Naming / Brand Strategy / Identity / Creative Direction/ Art Direction / Communication / Environmental Details
Straits Food Company was created to offer something missing from Kuala Lumpur's Peranakan food scene: simple, everyday food without the formality. We developed the name, concept, identity and brand language around the idea of a modern Malaysian kopitiam — keeping things familiar and unpretentious while giving the brand a distinctly contemporary point of view. With a deliberately lean approach, every element was designed to do more with less.
Ongoing Work